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Press & News
Flying High on Signs of Summer Nightly News, MSNBC.com View Video Banner Days The New York Times, Published: July 29, 2007 DAVE CALDWELL "...'It looks like we're struggling to move along -- we're barely moving,'' said Mr. Dempsey, whose company, High Exposure, has been in the aerial-advertising business for 15 years. ''But you want to go slow, for the customer.'' The customers he is trying to impress are thousands of summer beachgoers along the shores of New Jersey, Long Island and Connecticut. An airplane trailing banners over a beach is an old-fashioned form of advertising that is not just tolerated, but appreciated." (html) The Ultimate Sky BoxCatching the Game From the Cockpit of an Aerial AdvertiserJohn D. Thomas No matter how intense the action on the field is, you are compelled to look up. It is inevitable. Capturing your attention, as it splutters slowly into your peripheral vision, is a tiny single-engine plane straining valiantly against the wind. Behind it flutters an enormous rectangular banner emblazoned with anything from a logo for AT&T to a passionate request to 'PLEASE MARRY ME.' as the aircraft loops round and round the stadium, saturating the crowd with its blunt message, you gotta wonder: What's it like up there—above the game—in one of those rickety little planes... Banner planes are a fixture at the Jersey shore A day at the beach just wouldn’t be the same without the appearance of a banner plane slowly moving across the shoreline. For 15 years, High Exposure Aerial Advertising has been flying banner ads along the Jersey Shore and just about any outdoor venue. Although the early season rain and sluggish economy has slowed business this summer, there are signs that things are turning around. We ride with them to find out how they get these banners in the air. (Video by Andre Malok/The Star-Ledger) Tiny biplane towing a very big message 'This is the closest thing we have to a private jet.' Abigail Azote- The tiny biplane with the huge banner behind it supported FirstBank’s message of being both friendly and fiscally conservative, says TDA’s creative director, Jonathan Schoenberg. “The response was uncanny,” says Ziff. “Residents and visitors of Denver saw the flying banner from miles away and it literally stopped traffic.” (PDF) Aerial marketer takes off while economy suffers WALL TOWNSHIP - Despite the effect of high fuel prices on the economy, one Wall Township ad company is thriving. High Exposure, an aerial marketer, is busier than ever. From Cape May to Sandy Hook, ten pilots fly all weekend long. "It's a unique way to advertise - cheaper than radio, cheaper than TV and people like to watch it," says John Burker, manager of High Exposure. (PDF) Business Soars For Ocean City Airplanes by Robin Mackintosh OCEAN CITY, N.J. (CBS 3) ― If you've been looking for high exposure at the Jersey shore this summer then all you had to do was look up. (html) (PDF) (VIDEO) Banner Days A half-dozen aerial-advertising companies work the shoreline from South Jersey to the Connecticut-Rhode Island border. (NY TIMES) (html) (PDF) Banner biz goes up Labor DayBy Laura Petrecca, USA TODAY August 30, 2007 |
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